Five Tips for Mobile Marketing Beyond Text-Message Ads
Mobile marketing once meant simply text-message ads. No more. Now a range of free and low-cost technology can help you market products and services to mobile consumers in a variety of new ways. Of...
View ArticleSix Tips for Mobile Marketing to Engage Customers
People love their smartphones. Whether you’re walking down the street or inside a shopping mall, sitting in a coffee shop or at the airport, half the people around you are looking down at their...
View ArticleMobile App or Mobile Website?
NBC reported 58.2 million page views of its Winter Olympics programming on the mobile web and iPhone app through the first 11 days of coverage. If the thought of your prospects fixing their attention...
View ArticleMaking It to the Inbox
You’ve worked hard to build a permission-based e-mail list. You’ve made sure people agreed to join before adding them. But still, from time to time, a few of your subscribers hit that dreaded “This is...
View ArticleMy Smartphone Sent Me
When someone walks in to The Coffee Groundz in Houston and demands a free coffee because they are “mayor,” general manager J.R. Cohen asks to see the person’s cell phone. If that makes any sense to...
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